Advancements in Media Education: AI Innovations in Content Creation for Film, Television, and Gaming

The rapid rise of artificial intelligence tools and capabilities, in part ushered in by the proliferation of generative AI (GenAI) advancements, has the potential to vastly reshape the trajectories of multiple industries. The creative industries (including film, television, streaming, music, and video games) are at the forefront of such massive transformations – and with optimism for the future, there is also uncertainty.

Advancements in AI in these fields will likely introduce new kinds of creators, storytellers, and audience experiences. Moreover, the influence of video game technology, narrative approaches, and interactive experiences in these converging media sectors presents unique opportunities for practical applications and creative explorations. With the numerous potential disruptions introduced by the proliferation, use, and adoption of AI tools and the integration of synthetic media forms, there are also multiple opportunities to innovate within educational settings. This talk explores how learnings from the video games sector can offer valuable insights and methodologies for film education. By examining case studies and practical applications, this session presents strategies for integrating AI, including GenAI, into student-centred educational frameworks, emphasizing hands-on assignments and clear guidelines to foster an open and innovative learning environment.