Instead of typical strategy communication and other forms of corporate interactions, Aalto University decided to use its film school competences to truly touch and move people – to make an impact. This case study presents the radically creative way of using the power of artistic, commissioned documentary within the broader university communication and impact context.
Radical Creatives challenges the potential of creativity as a force for global change. The visually original 1-hour documentary film explores the underutilized and often unrecognized power of radical creativity. It’s a story of overcoming self-doubt by using one’s creative force. The documentary showcases radical creatives from diverse backgrounds at a Finnish university who courageously drive towards the new and unknown. The film weaves a compelling narrative that captivates the world of Finnish oddity at Aalto University and beyond, where tradition meets rebellion. The documentary creates a strong, immersive world that uses examples of how each of us has creative potential that can be harnessed for various, even surprising, fields.
The main message is clear: Radical creativity is always needed when we want to change the world.
